85-89/100: Claims: “Success in the market will be driven by appealing to the continuing growth of consumers’ trading up tendencies in core markets while educating and heightening the appeal of wine among new consumers in emerging markets and younger demographic cohorts.” Nothing particularly new here, it seems, although they might not want to reveal the juiciest bits. However, the report might be useful for innovators who want all the research they can get before they make a move (reviewed 10 November 2010).
89/100. Great guide on the impact of web 2.0 on the wine industry, or generally good for wine folks who want online visibility (reviewed 19. October 2010).