Methods

 

illustration from book

Image via Wikipedia

 

How do you build strong hypotheses about what is going on in the world of wine? What are the methodological foundations of sociology of wine?

In this section, I will go through principles of data gathering and sampling strategy. I will discuss the use and misuse of statistics.   I will go into survey tools, interview methods, ethnography, as well as discuss some innovative, web 2.0 type methods of data gathering.

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