Methods

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How do you build strong hypotheses about what is going on in the world of wine? What are the methodological foundations of sociology of wine?

In this section, I will go through principles of data gathering and sampling strategy. I will discuss the use and misuse of statistics. I will go into survey tools, interview methods, ethnography, as well as discuss some innovative, web 2.0 type methods of data gathering.

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Trond Arne Undheim, Ph.D.
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Sociology of Wine

Methods

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Trond Arne Undheim, Ph.D.

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