Methods

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How do you build strong hypotheses about what is going on in the world of wine? What are the methodological foundations of sociology of wine?

In this section, I will go through principles of data gathering and sampling strategy. I will discuss the use and misuse of statistics. I will go into survey tools, interview methods, ethnography, as well as discuss some innovative, web 2.0 type methods of data gathering.

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Trond Arne Undheim, Ph.D.
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Leadership From Below
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  On 1 June 2013, my kids, wife and I were on the beach during the drowning of a 10 year old boy. This happened at Morses Pond in Wellesley, Massachusetts, the first drowning there in 38 years. The kid was found after 1.5 hours by a Fire Dept diver in waist high water, 30 feet […]
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- 10 Ways To Gain Energy From A Long-Haul Flight April 14, 2011
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The Wine Economist
- Life Among the Vinos: Making Sense of Wine’s Rival Tribes September 17, 2019
  The idea that society’s big open melting pots have been replaced to a certain extent by narrow, closed tribal silos is no longer novel, but it is very important. Are we becoming a culture of isolated tribes with fundamentally different beliefs and norms? If so, wine must have its tribes, too. Snow’s Two Cultures C.P. […]
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- Two Cheers for Canned Wine September 10, 2019
  Canned wine has been around for a while, but has gained traction in just the last couple of years. Some observers are suspicious that it is just a fad — a flash in the pan — that won’t last for long. If that’s true, then it is an impressive flash. Canned wine sales in the […]
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- Three Perspectives on Canada’s Okanagan Valley & Its Wine August 27, 2019
  Every time Sue and I visit the Okanagan Valley in British Columbia, Canada we find something new that makes us rethink what we thought we knew about this beautiful (and somewhat still undiscovered) wine region. Here are three perspectives taken from the field notes from our July 2019 visit for the B.C. Wine Grape Council […]
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Dr. Vino
- Pierre Peters champagne with Rodolphe Peters May 29, 2019
  One winery I wanted to be sure to visit when I was in Champagne last month was Pierre Péters. I have always tremendously enjoyed the racy wines in the US and Rodolphe Péters not only commands a lot of respect in the wine world for his Champagnes but I had heard he had a new […] The post Pierre Peters champagne with Rodolphe Peters appeared first on Dr Vino […]
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- Exciting times for Spanish wine – a story over on SevenFifty May 10, 2019
  Spain makes a lot of wine. Overall, it’s the third biggest producer in the world. One problem the country has is that many of the country’s wines sell at low prices–don’t get me wrong, there are certainly some pricey ones too. Another problem is that as wine enthusiasts and producers around the world rejoice in […] The post Exciting times for Spanish wine – […]
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- Three questions with…Evelyne de Pontbriand of Domaine du Closel May 8, 2019
  On the sidelines of her NY distributor’s recent tasting, I grabbed a quick three minutes with the supremely lovely Evelyne de Pontbriand. She is the third consecutive woman in her family to run the estate Domaine du Closel located at the Chateau des Vaults in the Loire region of Savennières. Aging Savennières: underrated or overrated? […] The post Three ques […]
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Sociology of Wine

Methods

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Trond Arne Undheim, Ph.D.

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Dr. Vino