Trond Undheim (born 1973 in Trondheim, Norway), Ph.D., Director at the Oracle Corporation, is a serial entrepreneur, traveler, parent, city dweller, sensation seeker, speaker, blogger, and author.  Trond writes Color Magazine‘s wine column and has just started writing a book on the Sociology of Wine.  In 2008, he published the management book Leadership from below.  You may obtain the book at his storefront on Lulu.com or at Amazon.com (hardcoverpaperback).   He plans to use this blog to gather resources, discuss with peers, and provide a home from various writings on winesociologyculture, and terroir, or as he likes to call it, the power of place. You are welcome to contribute, comment, disagree or express support for the project along the way.

Trond Undheim is one of the world’s leading experts on technology and society. He speaks on the sociology, psychology and culture of wine, business strategy, social change, motivation, leadership and technology, and in particular how we can embrace the logic of Internet generation, which is already having impact on consumer, government, and corporate behavior and on our working lives.

His 15 years experience as an entrepreneur in a multi-sector setting and international background sets him apart from his peers. He has lived, worked and travelled in over fifty countries. Trond Undheim speaks six languages, plays two musical instruments, and is the wine columnist for Color Magazine. Having grown up in Scandinavia, he is an athlete, a decorated sharp shooter and an avid outdoorsman. Trond Undheim is the author of Leadership From Below (2008), a book about how the Internet generation changes management. He is the Editor-in-Chief of the European Journal of ePractice, reaching thousands of decision makers. He has a Ph.D (2002) in Sociological Technology Studies from the Norwegian University of Science and Technology, holds an MA (1998) in the Sociology of Publishing, and was a visiting research fellow at UC Berkeley.

Please feel free to contact Trond directly via email


Wine columnist at Color Magazine

Trond Arne Undheim, Ph.D.



The views expressed on this blog are the author’s own and do not necessarily reflect the views of his employers, wives, family members, girlfriends, etc. past or present.


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